The AI silence in Australia's NFP sector… with one exception
Justin Strharsky
Head of Research, AITAI
The AI silence in Australia's NFP sector… with one exception
Among Australia's largest not-for-profits, AI has barely surfaced in official reporting. In verified FY2025 annual reports, just 5% of the largest NFPs mentioned AI at all — a tenth of the rate for ASX-listed companies, at 50%. However, major universities (also not-for-profits) sat at 92%.
These figures count whether AI or machine-learning terms appear in a report, not how an organisation actually uses AI. Perhaps Universities score highly in part because AI is something they teach and research, as much as something they deploy.
Fine print: AI/ML-term prevalence in verified FY2025 annual reports: ASX-listed (n=64), largest 500 NFPs (n=299), top 50 NFPs excluding universities (n=19), major universities (n=12). Automation-only terms excluded. Source: AITAI Adoption Research Corpus (July 2026).